Vicks
The Last Words
Our actors were brilliant, especially the youngest ones. However, having kids' onset is often a challenging and unpredictable thing, our crew managed to deliver the commercial within the standards our client expects.
About the project
We created 1 copy for each market and again when dealing with adaptations we had linguistics support along with the shooting. Our "father" is a Canadian actor, therefore, an English speaker, and our "mother" is a Polish actress, therefore a Polish speaker.
Working with P&G is always interesting because there's a lot of science behind the project. Colors are carefully taken and aligned to the brand's identity, compositing the frame is a minacious exercise in every scene.
The balance between lights and elements along with actors in movement is something we take a lot into consideration starting from the pre-production level.
Background
Our client requested a fresh approach to a 10 years old successful copy called Pam. We have faced some challenges to adapt it, as our actor looked a bit differently from his past self in the old German and Austrian commercials.
Creative
process
As a standard procedure, we run animatics tests to ensure our timing, insight, and casting are adequate.
The research results we get are very powerful material, that gives us a clear vision of the project.
At this particular one, the learning was very interesting.
I’ve gained a lot of experience throughout the process.
Credits:
Client: Procter & Gamble
Agency: Publicis Poland
Creative Directors: Dagmara Witek & Sławek Figura
Art Director: Victor Gondim
Copywriter: Viktoria Moroz
Director: Piotr Janowski.
Post-Production Studio: Prodigious