Yellow

Dj academy

Yellow is a DJ school located in the center of Curitiba/Brazil. One of the country's main electronic music poles. It offers technical training for music producers, audio engineering , and event counseling.

About the project

The challenge was to reinforce branding awareness on both, analogical and digital platforms. From printing materials to social media content. The main goal was to reaffirm Yellow's image as a reference when comes to effective learning of Electronic Music.

Having Mixing and Music production courses for different skill levels they're considered references when it comes to electronic music learning at Curitiba. I was in charge to redesign the identity of the brand and design its website which contains an E-learning platform that serves the whole country.

That was a long-term project with a lot of prototyping and learning till we could establish the new Identity and transfer the brand to the new era -- now the digital world!

Rebranding

Tonality

Yellow is a cozy place full of energy and knowledge to share and their the public understands it. Young and wise was the tonality chosen to communicate the school's ideas. Technical and modern are values explored by Yellow Dj Academy.

Visual Id.

The design system emphasizes the technical aspects of the music production universe, counterbalancing with a modern-looking feel with monochromatic tones.