Bez LGBT +
Nie ma Polski
On the day of the Pride parade in Poland, we stood by LGBT+ community to support their struggle for equal treatment. To do this we excluded L, G, B, and T letters from different texts, just like some people want to exclude LGBT+ people from Polish society. Incomplete words showed how incomplete would be our culture, history, and heritage without LGBT+ community.
Case Study
Our idea engaged dozens of people of culture, art, entertainment, sport, and the internet, and dozens of thousands of regular people. They all published incomplete words on social media related with Polish identity to show their support and disagreement for injustice.
Credits:
Client: MNW
Agency: Mullenlowe Warsaw
Creative Director: Marcin Nowak
Art Director: Victor Gondim
Copywriter: Maciej Klimek