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Bez LGBT +
Nie ma Polski

On the day of the Pride parade in Poland, we stood by LGBT+ community to support their struggle for equal treatment. To do this we excluded L, G, B, and T letters from different texts, just like some people want to exclude LGBT+ people from Polish society. Incomplete words showed how incomplete would be our culture, history, and heritage without LGBT+ community.

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Case Study

Our idea engaged dozens of people of culture, art, entertainment, sport, and the internet, and dozens of thousands of regular people. They all published incomplete words on social media related with Polish identity to show their support and disagreement for injustice.

Software:

- Adobe Illustrator

- Adobe Photoshop

- Adobe XD

- Adobe After Effects

Where do you want to go now?

Credits:

Client: MNW

Agency: Mullenlowe Warsaw
Creative Director: Marcin Nowak

Art Director: Victor Gondim

Copywriter: Maciej Klimek 

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