Danie Azjatyckie Knorr

To launch their new product Knorr approached us with the challenge to create BTL and Digital assets for their new Campaign. It was an exciting project because I had a chance to create the graphics in a Collage fashion.

The final result ended up being very playful and flexible.
A great visual language for Social Media content :)

Creative
Process

Stop Motion seemed to be a nice fit for this project. Along with the graphics, they would deliver a nice pace for the benefits of the product. Then a mix of 2D and 3D graphics would be a nice touch for the animated piece. So when the storyboard was done and approved I modeled the packshots using #Blender 3.0. This way, the studio could explore different angles from it, since we had only frontal shots of the product and due to a budget limitation, we didn't have a chance to create a photoshoot for this stage.)

In cooperation with Luna Park Studio, we were able to bring the asset to life and adapt it to different formats for Social Media.

Visuals

Creating and adapting the main Key Visual for Social Media was a smooth process. Since flexibility was one of the features of this layout, the applications could be diverse, without losing consistency across platforms.